Content & Campaigns
Emotionally-driven storytelling and campaign media focused on community, culture, and audience connection across digital platforms.
Featured Work
Selected campaigns and storytelling projects focused on audience engagement, community-building, and digital brand identity across social media and live experiences.
DavisWithMaya
3.5M Views | Faith Based Account
Personal storytelling platform using short-form video to build emotional connection and community through faith-centered digital media.
UCD’s Night Cafe
Recap for Collaboration Event
Event recap promoting a live jazz collaboration between TMG and KDVS, designed to expand student engagement and strengthen campus nightlife branding.
Selected Impact
5.4M+ monthly profile views on DavisWithMaya
1.2M+ views in first month of DailyUCDavis
370+ RSVPs driven for campus events
50+ live events marketed and documented
Millions of cumulative short-form video views
UCD’s Worship Event
Promotion for first public worship event
Campaign created for UCD’s first student-led public worship event, helping launch a recurring campus worship initiative hosted collaboratively by 5+ fellowships.
Design Club Promotion
#Include Club promotion for recruitment week
Recruitment campaign focused on highlighting the friendships, culture, and student community behind #Include at Davis.
Social & Short Form Content
Davis With Maya
Personal storytelling platform focused on emotionally-driven short-form content exploring faith, college life, relationships, and personal reflection through digital media.
Role: Creative Direction, Content Strategy, Videography, Editing
Selected Impact:
5.4M+ monthly profile views
Millions of cumulative short-form video views
Built a highly engaged audience through emotionally-centered storytelling and community connection
Created recurring viral content focused on faith, vulnerability, and student experiences
Video Samples:
Daily UC Davis
Campus media platform highlighting student life, events, trends, and everyday experiences at UC Davis through social-first storytelling and community-focused content.
Role: Creative Direction, Audience Growth Strategy, Videography, Editing
Selected Impact:
Reached 1.2M+ profile views within the first month of launch
Produced high-engagement campus content covering student experiences, organizations, and events
Helped strengthen online campus community engagement through relatable short-form media
Built a recognizable digital media brand centered around UC Davis student culture
Video Samples:
The Midnight Grind
Student-run late-night cafe brand focused on building community-centered nightlife experiences at UC Davis through live music, specialty drinks, and social-first event campaigns.
Role: Creative Direction, Campaign Strategy, Videography, Editing
Selected Impact:
20+ event campaigns promoted
370+ RSVPs generated for featured events
Helped grow a recognizable student nightlife brand through digital storytelling and event media
Video Samples:
#Include at Davis
Student design and technology organization focused on accessibility, collaboration, and hands-on creative experience through workshops, client projects, and student-led product development.
Role: Creative Direction, Social Media Content Strategy, Videography, Editing
Selected Impact:
Board member within a 15+ person leadership team
Created promotional and recap content for workshops, recruitment, and demo events
Collaborated on real client-facing design and development projects through student teams
Video Samples:
Worship on the Lawn
Student-led public worship initiative created to make faith and community more accessible on campus through open-air worship gatherings hosted at the UC Davis Quad.
Role: Creative Direction, Event Promotion Strategy, Videography, Editing
Selected Impact:
Founded and launched the initiative at UC Davis
Hosted collaboratively by 5+ campus fellowships
100+ attendees at the first public worship event
Built recurring monthly worship gatherings through social media promotion and community outreach
Video Samples:
Faith in Jesus
3.5M Views
833K likes | 56K Saves
Friendship
405K Views
52K likes | 45K Saves
Friendship
2.1M Views
307K likes | 98K Shares
Faith in God
309.7K Views
55K likes | 3K Shares
College Burnout
928.6K Views
83K likes | 9K Shares
Faith
123.5K Views
15K likes | 1.5K Shares
Faith & Blessings
127.5K Views
21.7K likes | 1K Saves
Faith
2.7M Views
457K likes | 47K Saves
Struggling in Faith
2.1M Views
436K likes | 52K Saves
People I’m Around
406.6K Views
14K likes | 3K Saves
T% Challenge
400K Views
21K likes | 540 Shares
ASUCD Giveaway
103K Views
1.6K likes | 588 Shares
Dorms
127.5K Views
2.7K likes | 118 Shares
UC Davis Life
51.5K Views
1.6K likes | 346 Shares
UC Davis GEs
51.3K Views
1.2K likes | 788 Shares
Dorm Essentials
41.4K Views
1.2K likes | 788 Shares
Library Study Cages
105K Views
3.6K likes | 1.5K Shares
Graduating
102K Views
4.8K likes | 390 Shares
Winter Quarter Recap
KDVS Collab
Cafe Promotion
TMG promotion
UCD’s Night Cafe
Flower Theme
Sweet Treat
Love & Lattes Event
Worship Preview
Event Promotion
Event Recap
First Event Promotion
Figma Workshop
College SideQuests
2.3M Views
246K likes | 53K Shares
Event Recap
Thankfulness
2.1M Views
270K likes | 20K Shares
Club Promotion
Meeting Recap
Video Projects
A reflective short film capturing the stillness of the UC Davis Arboretum. Through slow pacing and natural sound, the piece highlights quiet, often overlooked moments in nature, inviting viewers to pause and reconnect.
Life in the Arboretum
An experimental video exploring the tension and overstimulation of driving while anxious. Through layered visuals, pacing, and sound design, the piece mirrors the emotional rhythm of anxiety — shifting between intensity and release.
Role: Direction, Experimental Editing, Cinematography
Driving Anxiety
Led creative direction and video production for TMG’s Big Bang pitch, translating student needs into a clear, compelling business narrative and positioning the brand as a scalable, late-night third space.
Role: Creative Direction, Story Development, Videography, Editing