What I’ve Worked On
Selected projects spanning UI/UX design, research, and digital experiences, with an emphasis on usability, accessibility, and thoughtful problem-solving.
DavisWithMaya: Digital Media Platform
Role: Founder | Marketing, Business, Design
Tools: Instagram, TikTok, Canva, Google Sheets, CapCut
Timeline: June 2025 – Present
Overview:
Built and scaled a student media brand focused on college life, faith, and resources at UC Davis.
Key Contributions:
5M+ organic profile views in 1 month
Created and sold 100+ student resource spreadsheets
Built a consistent brand identity and engaged in partnerships + collaborations
Owned strategy, content, analytics, and monetization.
DailyDavis: Student Resource Hub
Role: Founder | Marketing & Strategy
Tools: Instagram, TikTok, Canva
Timeline: September 2024 – Present
Overview:
Founded and scaled a UC Davis-focused digital media platform delivering campus resources, events, and student life content, reaching over 1M+ profile views within the first month.
Key Contributions:
Launched and grew platform from 0 to 1.2M+ profile views in the first month through strategic content and audience targeting
Led brand partnerships and sponsored content
Developed a content system focused on student needs (events, food, campus resources)
Managed brand identity, growth, posting schedule, and overall platform direction independently
Role: UX/UI Designer | Research
Tools: Figma, User Flows, Wireframing, Prototyping
Timeline: Sep 2024 – Mar 2025
Overview:
Redesigned a nonprofit website and mobile app with a 7-person team to improve accessibility and usability for individuals experiencing homelessness.
Key Contributions:
Designed website and mobile app wireframes to simplify navigation and improve clarity
Conducted user research and usability testing to better understand user needs and pain points
Iterated designs based on feedback to enhance accessibility and overall user experience
Collaborated with a cross-functional team to align on design direction and solutions
Presented final product at #Include’s Winter Showcase
The Midnight Grind: Student Night Cafe
Fourth & Hope: UI/UX Redesign
Role: Business Lead | Marketing & Partnerships
Tools: Figma, Canva, CapCut, Instagram/TikTok, Google Sheets (Analytics), Linktree
Timeline: Nov 2025 – Present
Overview:
Contributed to scaling a student-run late-night café into a high-engagement campus experience by leading marketing, partnerships, and event strategy within a collaborative team.
Key Contributions:
Led marketing strategy and event promotion across 20+ events
Contributed to events reaching 370+ RSVPs, among the highest-attended student-run events on campus
Supported partnership outreach and collaboration execution with student organizations
Tracked performance metrics (RSVPs, attendance, 97.5% Linktree CTR) to evaluate engagement
Blush Packaging Analysis: Branding Through Design
Role: Visual Analyst | Researcher
Tools: Canva, Research Docs
Timeline: Feb – Mar 2025
Overview:
Analyzed cosmetic packaging to understand how visual design influences teen consumer trust and behavior.
Key Contributions:
Compared branding across 3 major blush bransd
Evaluated typography, color, and layout decisions
Produced UX-informed design insights
Green Haven: Wildfire Safety Initiative
Role: Design Researcher | Researcher
Tools: Canva, User Research, Concept Development
Timeline: Sep 2024 – Apr 2025
Overview:
Designed a sustainability-focused initiative addressing wildfire prevention through community-centered, seed-based solutions.
Key Contributions:
Researched fire-resistant plants and community needs to inform a practical, localized solution
Developed a design concept centered on accessible wildfire prevention through seed-based kits
Translated research insights into an educational system and tangible product experience
Focused on community engagement and awareness through design
Presented project at 2025 UC Davis Undergraduate Research Conference
Yesterday Vintage: UI/UX Design
Role: UI/UX Designer | Presenter
Tools: Figma, User Flows, Wireframing, Prototyping
Timeline: Sep 2025 – Mar 2026
Overview:
Redesigned the website and mobile app experience for Yesterday Vintage, a Davis-based clothing store, focusing on creating a seamless and visually engaging shopping journey.
Key Contributions:
Designed end-to-end user experience from wireframes to high-fidelity prototypes
Developed cohesive visual identity aligned with brand’s Y2K aesthetic
Improved navigation and product hierarchy for more intuitive browsing
Collaborated with team members to synthesize multiple design directions into one cohesive product
Collaborated with team members to synthesize multiple design directions into one cohesive product
Presented final designs and prototypes to stakeholders during Demo Day
Presented final design solution and process to stakeholders during client during Demo Day
Driving User Acquisition for a Campus App Launch
Role: Content Strategist & Growth Marketing
Tools: Instagram, CapCut, Figma, Linktree, Analytics
Timeline: April 2026 (Launch Campaign)
Overview:
Led a content-driven campaign to support the launch of a student-built app at UC Davis, focusing on awareness, event turnout, and user acquisition through audience-first social media strategy.
Key Contributions:
Developed and executed a “things to do in Davis” content strategy to promote the launch while maintaining audience trust
Reached 15.3K+ views and 5.3K accounts, with 41.6% from non-followers, expanding awareness beyond existing audience
Drove 11 tracked user signups through referral code, contributing to early-stage user acquisition
Generated 332 interactions (246 likes, 17 saves), indicating strong engagement for event-based content
Applied conversion-focused thinking by integrating a high-friction funnel (download → signup → attendance) into content strategy