What I’ve Worked On

DavisWithMaya: My Personal College Experience

Davis With Maya by Maya Yoo

Role: Creator | Host | Designer
Tools: Canva, Instagram, Notion, TikTok, Google Sheets, CapCut
Timeline: June 2025 – Present

Overview:
DavisWithMaya is a personal media project where I share my college journey, faith, and design student experience at UC Davis. I create both lifestyle content and practical tools, like custom spreadsheets, to help students feel more prepared. Through my “Maya’s Mic” mini-series, I share approachable, honest advice in a conversational format.

Key Contributions:

  • Created and sold 100+ student resource spreadsheets (packing list, life planner, budget tracker)

  • Launched “Maya’s Mic” video series for quick, authentic college insights

  • Shared content on faith, campus and student life to connect with peers

  • Built a consistent brand identity that resonates with prospective and first-year students

Role: Co-Founder | Creator | Designer
Tools: Instagram, TikTok, Canva, Notion, Google Sheets, CapCut
Timeline: September 2024 – Present

Overview:
DailyUCDavis is a student-run media platform I co-founded to share campus life through tips, events, food, and collaborations. The page has become a go-to hub for students to feel connected, discover new spots, and engage with UC Davis culture while partnering with local businesses and organizations.

Key Contributions:

  • Grew account to 1.2M profile views in the first 30 days through strategic content and engagement

  • Collaborated with campus groups and businesses for giveaways and cross-promotions

  • Designed branded carousels, reels, and templates that built a recognizable visual identity

  • Managed a consistent brand identity and posting schedule

Daily UC Davis by Maya Yoo

DailyDavis: Tips & Resources for New Aggies

Green Haven: Wildfire Safety Through Seed Design

Green Haven by Maya Yoo

Role: UX/UI Designer | Team Project with #Include
Tools: Figma, Google Docs, Slack
Timeline: Sep 2024 – Mar 2025

Overview:
Fourth & Hope is a nonprofit dedicated to housing and recovery services for the homeless. I collaborated with a team of seven through #Include at UC Davis to redesign the Fourth & Hope website and mobile app. Using Figma, we created a user-friendly design tailored to their needs, incorporating feedback from the Fourth & Hope team and usability testing to improve accessibility and functionality.

Key Contributions:

  • Redesigned website and app wireframes for improved clarity and trust

  • Conducted user research to understand pain points of real users

  • Iterated based on client feedback and usability testing

  • Presented final product at #Include’s Winter Showcase

Role: Design Researcher | Presenter at UC Davis URC
Tools: Canva, Google Docs, Research, User Interviews
Timeline: Sep 2024 – Apr 2025

Overview:
Green Haven is a community-focused design initiative that advocates for wildfire safety by distributing wildfire-resistant seeds and educational packets through local libraries in at-risk areas. The project emphasizes accessible, sustainable design as a tool for environmental education and disaster resilience.

Key Contributions:

  • Conducted research on fire-resistant flora and community needs in wildfire-prone areas

  • Designed educational seed packets and visual materials for wide accessibility

  • Collaborated with peers and mentors through iterative peer review

  • Presented final project at Des 001 Chaos in the Courtyard and the 2025 Undergraduate Research Conference at UC Davis

Fourth & Hope: UI/UX for Social Impact

Fourth & Hope by Maya Yoo

Role: Visual Analyst | Researcher | Designer
Tools: Canva, Slides, Research Docs
Timeline: Feb – Mar 2025

Overview:
This visual analysis project explores how blush packaging influences consumer behavior and brand identity, especially for Gen Z audiences. Through comparisons of Rare Beauty, Tower28, and Kosas, I analyzed design choices like color palettes, typography, ingredient lists, and usage directions—and used this research to give UX-informed recommendations on creating effective cosmetic packaging.

Key Contributions:

  • Conducted in-depth analysis of three popular blush brands

  • Compared branding, layout, color, typography, and ingredient presentation

  • Explored how visual design impacts emotional response and trust

  • Offered UX design insights for effective and inclusive packaging

Blush Packaging Analysis: Branding Through Design