What I’ve Worked On

Selected projects spanning UI/UX design, research, and digital experiences, with an emphasis on usability, accessibility, and thoughtful problem-solving.

DavisWithMaya: Digital Media Platform

Davis With Maya by Maya Yoo

Role: Founder | Marketing, Business, Design
Tools: Instagram, TikTok, Canva, Google Sheets, CapCut
Timeline: June 2025 – Present

Overview:
Built and scaled a student media brand focused on college life, faith, and resources at UC Davis.

Key Contributions:

  • 5M+ organic profile views in 1 month

  • Created and sold 100+ student resource spreadsheets

  • Built a consistent brand identity and engaged in partnerships + collaborations

  • Owned strategy, content, analytics, and monetization.

Daily UC Davis by Maya Yoo

DailyDavis: Student Resource Hub

Role: Founder | Marketing & Strategy
Tools: Instagram, TikTok, Canva
Timeline: September 2024 – Present

Overview:
Founded and scaled a campus media brand highlighting UC Davis life, events, and local businesses.

Key Contributions:

  • Reached 1.2M profile views in the first month

  • Led brand partnerships and sponsored content

  • Designed repeatable content systems

  • Managed growth and engagement strategy

Role: UX/UI Designer | Research
Tools: Figma, Google Docs
Timeline: Sep 2024 – Mar 2025

Overview:
Redesigned a nonprofit website and mobile app with a 7-person team to improve accessibility and usability for individuals experiencing homelessness.

Key Contributions:

  • Designed website + app wireframes

  • Conducted user research and usability testing

  • Iterated designs based on feedback

  • Presented final product at #Include’s Winter Showcase

Green Haven by Maya Yoo

Green Haven: Wildfire Safety Initiative

Fourth & Hope by Maya Yoo

Fourth & Hope: UI/UX Redesign

Role: Design Researcher | Presenter
Tools: Canva, User Research
Timeline: Sep 2024 – Apr 2025

Overview:
Designed an educational initiative promoting wildfire safety through seed-based sustainability.

Key Contributions:

  • Researched fire-resistant plants and community needs

  • Designed educational system & products

  • Presented at 2025 UC Davis Undergraduate Research Conference

Blush Packaging Analysis: Branding Through Design

Role: Visual Analyst | Researcher
Tools: Canva, Research Docs
Timeline: Feb – Mar 2025

Overview:
Analyzed cosmetic packaging to understand how visual design influences teen consumer trust and behavior.

Key Contributions:

  • Compared branding across 3 major blush bransd

  • Evaluated typography, color, and layout decisions

  • Produced UX-informed design insights