Blush Packaging Analysis: Branding Through Design

Role: Visual Analyst | Researcher | Designer
Tools: Canva, Slides, Research Docs
Timeline: Feb – Mar 2025

Overview:
This visual analysis project explores how blush packaging influences consumer behavior and brand identity, especially for Gen Z audiences. Through comparisons of Rare Beauty, Tower28, and Kosas, I analyzed design choices like color palettes, typography, ingredient lists, and usage directions—and used this research to give UX-informed recommendations on creating effective cosmetic packaging.

Key Contributions:

• Conducted in-depth analysis of three popular blush brands

• Compared branding, layout, color, typography, and ingredient presentation

• Explored how visual design impacts emotional response and trust

• Offered UX design insights for effective and inclusive packaging